Belvedere
Nike aske us to recreate the classic Air Max 1 in the custom look and colors of some of the greatest athletes of all time.
THE SET
We built a small-scale practical winter wonderland and shot it with a combination of anamorphic and spherical lenses. We used custom effects filters to punch up the dreamy look.
VFX
While most of the piece was shot practically, the snowflakes are computer generated giving us more control and a higher level of detail in the macro shots than artificial snow would allow.
BEHIND THE SCENES
Take a lookin into the production, with this BTS vidwo