Belvedere_Winter_Edit1_v10.mov.00_00_27_16.Still004_DuoTone_DuoTone.png

Belvedere - Winter

For this spot we took inspiration from Belvedere’s iconic bottle design, creating a frosty fairytale forest concept.

COMMERCIAL - CREATIVE DIRECTOR

Belvedere

Nike aske us to recreate the classic Air Max 1 in the custom look and colors of some of the greatest athletes of all time.

MacroSnowflake.jpg

THE SET

We built a small-scale practical winter wonderland and shot it with a combination of anamorphic and spherical lenses. We used custom effects filters to punch up the dreamy look.

MYA_Serena_Thread_1_Des.jpg

VFX

While most of the piece was shot practically, the snowflakes are computer generated giving us more control and a higher level of detail in the macro shots than artificial snow would allow.

BEHIND THE SCENES

Take a lookin into the production, with this BTS vidwo