FrederickRoss
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Gvori - Just Vodka

A Vodka So Pure and Tasty, You Could Drink it Solo. No Garnishes. No Ice. No Mixers.

COMMERCIAL - DIRECTOR

GVORI

We knew we wanted a clean sparkly look from the beginning, but we needed to find the best techniques to realize our deconstructed cocktail concept. After planning with storyboards, animatics, and test shoots, we decided the best course was to shoot the lime and ice practically, while adding the liquid in post.

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CUSTOM MOTION CONTROL

We constructed a custom motion control rig to lift the lime and ice cubes into the air while filming, giving us the speed and rotation we were looking for on set.

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VFX - WHATS REAL

The lime, Glass, IceCubes are all real. The liquid and Bubbles are CG which was simmed, rendered and composited into the live action plates.

BEHIND THE SCENES

Take a look behind the production process.

STORYBOARDS

Take a look behind the pre-production process, in out animatic. Storyboards done by Gabrielle Paciorek.